Privacy Policy

Privacy Policy

This Privacy Policy was updated on January 29, 2021

Introduction

Dora Max, Elorum, and Meledara USA, Inc. and its affiliates in the United States (collectively, “Dora Max, Elorum, and Meledara”, “us”, “our” or “we”) are committed to protecting the privacy of your personal information. This Privacy Policy describes what information we collect about you, what we do with that information, your choices with respect to our processing of your personal information, and our information privacy practices. We urge you to read this Privacy Policy in its entirety before providing your personal information to us.

This Privacy Policy applies to Dora Max, Elorum, and Meledara, its affiliates operating in the United States, and websites or applications that link to this Privacy Policy (collectively, “Dora Max, Elorum, and Meledara websites” or “Site”). This Privacy Policy also applies to our collection and use of your personal information on the Site and at our stores for marketing communications, campaigns and programs, and to process your purchase of product or services from us.

This Privacy Policy is incorporated into our Terms and Conditions, which also apply when you use Dora Max, Elorum, and Meledara Sites and purchase products and services from us.

Types of Information Collected

Personal Information We Collect

Personal information or personal information means any information we collect and by which you can be identified. Personal information includes, but is not limited to:

Personal identifiers, such as your name, address, telephone number, birth date, email address, profile information, and social media profile;
Commercial information, such as your purchase history;
Internet or other electronic network activity information, including browsing and search history, where such information is linked to you;
Your financial information, such as credit or debit card information and billing and account information; and
Other information you voluntarily provide that is used to identify you.

Non-Personal Information We Collect

Non-personal information does not identify you personally. Non-personal information includes, but is not limited to, technical information and geolocation information. It can include Internet protocol (IP) address if that IP address does not identify an individual or household, internet service provider, site access times, referring websites, and web pages within the Dora Max, Elorum, and Meledara Websites visited and general location information (e.g., city, state) based on IP addresses. We sometimes refer to this data as “Anonymous Data.” We collect Anonymous Data in many ways including through automated logging of activity on the Dora Max, Elorum, and Meledara Websites. Anonymous Data is not linked to you or used to identify a specific person.

Note that we may link non-personal information to personal information in order to provide you with better recommendations, help authenticate you or other data or information you may provide, prevent fraud, and ensure that Dora Max, Elorum, and Meledara Sites meet your needs. When we link non-personal information to personal information, such information becomes “personal information” for purposes of this Privacy Policy.

When We Collect Personal Information

We collect personal information from or about you when you voluntarily provide us with this information or when you visit the Site. However, if you choose not to provide the information we request, you may be unable to fully enjoy Dora Max, Elorum, and Meledara Sites and services, make a purchase, or complete a transaction.

We collect your personal information when you:

Place an order through Dora Max, Elorum, and Meledara Sites;
Create an account on Dora Max, Elorum, and Meledara Sites;
Enter a sweepstakes or contest, take a survey, sign up for a loyalty program or subscribe to a newsletter, rate or review our products and/or services, chat with other visitors in real time, contact us with a comment or question, sign up either online or in store to receive emails or marketing communications about our products or services; or
Visit one of our pages on a third-party social networking platform such as Facebook, YouTube, Instagram, Twitter or Pinterest.

If you give us personal information of another person, you represent that you have the authorization from that person to provide such information.

Use of Information

We collect personal information to serve you better and to provide you with a customized experience while using Dora Max, Elorum, and Meledara Sites. Your personal information is used:

To administer Dora Max, Elorum, and Meledara Websites, anticipate and resolve problems with these sites, store contacts you enter, and improve the quality of service;
To request feedback and develop, customize, and improve Dora Max, Elorum, and Meledara Sites, our products, and publications;
To process your order, complete a transaction, and perform after-sales services;
To keep track of any purchase made by you and/or notify you of any product or service we believe may be of interest to you;
To contact or alert you about Dora Max, Elorum, and Meledara Sites, or any products, activities, special events or offers from us or our partners; and/or to contact or alert you for other marketing, informational, product development or promotional purposes;
To conduct Customer Relationship Management (CRM) (including our loyalty program, newsletters, promotions, ratings and reviews, chat, product testing, and surveys);
To conduct marketing analysis;
To connect you to external third-party applications, such as when you create an account using an external application;
To prevent and detect fraud;
To contact you about your use of Dora Max, Elorum, and Meledara Sites, or to otherwise respond to your emails, submissions, comments, requests or complaints, including customer support inquiries and questions about our products or services;
To tie personal information to your non-personal information or demographic information in order to provide you with recommendations for products or services based on your interests, purchase history, age, or location;
To combine the personal information you provide us with other information (such as demographic and past purchase information) from our records and from other sources, such as address update services, to use for future marketing initiatives and to help us improve Dora Max, Elorum, and Meledara Sites and your overall shopping experience;
For other purposes about which we notify you or as required by law at the point of collection.

When we Share Personal Information with Third-Parties

We will share your personal information with third-parties as outlined in this Privacy Policy or with your consent. Below is a list of ways we share your personal information:

To Comply with Legal Requirements

To comply with laws or respond to lawful requests and legal process.
To protect Dora Max, Elorum, and Meledara, our agents, customers, and others from legal claims or actions, including claims of fraud or to enforce our agreements, policies and terms of use.
To act in the event of a good faith belief that disclosure is needed to respond to an emergency or protect the safety of the public or any person.

To Fulfill a Service to You

To complete your purchase. If you choose to make a purchase on Dora Max, Elorum, and Meledara Sites, we may collect from you your credit card number, billing address, shipping address, and other information related to such purchase, and use and share this information to fulfill your purchase. We may also provide such information, or other personal information provided by you, to unaffiliated third parties as necessary to complete your purchase (for example, to process your credit card, delivery your product, and process returns).
To provide advertisements to you about our products, services, and offers on our site and other websites tailored to your interests and history with Dora Max, Elorum, and Meledara.
To provide relevant content to those who have registered on Dora Max, Elorum, and Meledara Sites.
To perform entry collection, winner selection, and prize fulfillment for sweepstakes, contests, and promotions. We may also share your information with the co-sponsor of that promotion or in connection with the distribution of prizes.
To provide you with third-parties services that you use such as ratings and reviews or community chat. Be sure to review the terms and the privacy policies of those third parties before using their services.

To Facilitate Your Use of Third-Party Resources

Dora Max, Elorum, and Meledara Sites may include access to social networking websites established, owned, and controlled by third parties, such as Facebook.com. You may voluntarily use these third parties to access, purchase, or view products and services. If you choose to use third parties, we may facilitate sharing of your personal information with those third parties.

Please note, however, that your use of third parties and their website shall not be solely governed by our Terms and Conditions or this Privacy Policy, and we do not control the services of those third parties or how they use your information. Be sure to review the terms and the privacy policies of those third parties before using their services.

To Maintain Dora Max, Elorum, and Meledara Sites

We may have to share your information with unaffiliated third-party service providers, agents, or independent contractors who help us maintain Dora Max, Elorum, and Meledara Sites and provide other administrative services to us. These services include, but are not limited to:

Providing customer service;
Tracking and analyzing usage and volume statistics;
Maintaining and analyzing data;
Manage charge backs and product returns; and
Sending customer communications on our behalf.

We seek to ensure that these unaffiliated third parties will not use your personal information for purpose other than the administrative services for which they are responsible.

Anonymous Data

We reserve the right to share non-identifying data or anonymized information about our customers, sales, and traffic to our partners and advertisers. We may share this -information when it is tied to your personal information in the manners described above.

In Connection with a Merger or Sale of Our Business

We will transfer your personal information with the sale of all or a part of our assets to another party, or in the event of a merger. You grant us the right to assign your personal information collected if such information is connected with such sold assets or merged business.

Data Collection Technologies We Use

Cookies and Web Tracking Techniques

We use “cookies” on Dora Max, Elorum, and Meledara Sites to help us analyze web traffic and evaluate and improve the content and functions of Dora Max, Elorum, and Meledara Sites. A cookie is a small text file that is sent by a website, accepted by a web browser, and then placed onto your computer’s hard drive. Cookies help us analyze use of our Sites and better aggregate useful information when users provide feedback about our Sites or products. You can set your browser to refuse cookies from our Sites. This will provide you with more control over the acceptance of cookies on your device. However, it is possible that some portions of our Sites will not function properly or may perform more slowly if you choose to reject cookies. By using our Sites and not disabling cookies, you consent to receiving these cookies and our collection of data through the use of these cookies.

Third Party Advertisers

We may use advertisers, third party ad networks, and other advertising companies to serve advertisements on Dora Max, Elorum, and Meledara Sites. These advertising companies may also gather information about your visit to Dora Max, Elorum, and Meledara Sites (such as through cookies, web beacons, and other technologies) to enable such advertising companies to market products or services to you and to monitor which ads have been served to your browser and which webpages you were viewing when such ads were delivered. For more information about Internet-based ads, or to opt out of having your web browsing information used for behavioral advertising purposes, please visit: www.networkadvertising.org/managing/opt_out.asp and www.aboutads.info/choices.

PLEASE NOTE THAT THIS PRIVACY POLICY DOES NOT COVER THE COLLECTION AND USE OF INFORMATION BY SUCH ADVERTISING COMPANIES.

Google Analytics

We use a tool called “Google Analytics” to collect information about use of Dora Max, Elorum, and Meledara Sites. Google Analytics collects information such as how often users visit our sites, what pages they visit when they visit, and what other sites they used prior to coming to our site. We use the information we get from Google Analytics only to improve Dora Max, Elorum, and Meledara Sites. Google Analytics collects only the IP address assigned to you on the date you visit Dora Max, Elorum, and Meledara Sites, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with personal information. Although Google Analytics places a permanent cookie on your web browser to identify you as a unique user the next time you visit Dora Max, Elorum, and Meledara Sites, the cookie cannot be used by anyone but Google. Google’s ability to use and share information collected by Google Analytics about your visits to Dora Max, Elorum, and Meledara Sites is restricted by the Google Analytics Terms of Use (www.google.com/analytics/tos.html) and the Google Privacy Policy (www.google.com/privacypolicy.html). You can prevent Google Analytics from recognizing you on return visits to Dora Max, Elorum, and Meledara Sites by disabling cookies on your browser. For more information about how Google uses data when you use Dora Max, Elorum, and Meledara Sites, you can visit: www.google.com/policies/privacy/partners.

Plug-Ins

Our Site uses what are called social plugins (“plugins”) from social networks such as Facebook, Twitter, YouTube, and Instagram. These plugins are indicated by the social networks’ respective logos on Dora Max, Elorum, and Meledara Websites, and are used to establish a direct connection with the servers of these social networks.

Integration of the plugin allows the social media networks to receive the information that you have loaded onto the corresponding page of the Site. If you are logged in with Facebook, for example, it will be able to assign your visit to your account. An exchange of this information already takes place when you visit our Site, regardless of whether you interact with the plugin or not. If you interact with the plugins, the corresponding information is sent directly to the social network by your browser and saved there. You can find information about how the data is used by the social networks, your rights, and optional settings to protect your privacy on the social networks’ websites.

If you do not want social networks to gather data about you via our Site, you must log out on the social network domain before visiting the Site. To prevent information being exchanged with the social networks during your visit to our Site, you can opt out of cookies through your browser settings and other tools.

Information on Public Areas of Dora Max, Elorum, and Meledara Sites

Any information you submit in a public area of Dora Max, Elorum, and Meledara Sites – such as on a social media page, user comments, comments on Dora Max, Elorum, and Meledara blogs, reviews or comments on any ratings and reviews feature, questions or answer on an application or any other public forum – will not be treated as confidential and may be publicly disclosed. This applies to personal information, so please consider your public postings before doing so. Additionally, information posted on social media pages will be subject to the terms governing those pages and websites.

Protecting Kids’ Privacy

Dora Max, Elorum, and Meledara Sites are not intended for children. We do not knowingly collect personal information from children, and Dora Max, Elorum, and Meledara Sites are not designed to attract children. If you believe we have collected personal information about your child under the age of 13, please contact us using the contact information available in the Contact Us section.

Protecting Your Security

Dora Max, Elorum, and Meledara Sites employ security measures in accordance with industry standards to protect the security of your personal information both online and offline. For example, your personal information is stored on computer servers in a controlled environment that is reasonably protected from unauthorized use or disclosure. Only you can access your account information using the password you created when you created the account. It is your responsibility to maintain your password private. You should always sign off your account and close your browser when you are finished using your account.

Your Choices Regarding Your Personal Information

You can exercise the following choices with respect to your personal information either through your online account or by sending us a request at the contact information included in Section 16 below:

You can request access to your personal information we maintain;
You can correct your personal information, which includes the right to have incomplete personal information completed;
You can request that we stop sending you electronic marketing communications, including by following the procedures described in the Opt-Out section bellow;
You can request that we delete your personal information, subject to our obligation or ability to retain your personal information under applicable law;
If our use of your personal information is based on consent, you can withdraw your consent at any time.

Opting Out

If you would like to opt out of receiving promotional emails from us, please follow the unsubscribe instructions located at the bottom of each email.

If you would like to opt out of receiving direct email, mail, mobile marketing or telephone marketing calls from us, please send your request, including your name, email address, street address, city, state, and zip code, via email to customercare@doramax.com, in the subject line: Privacy Opt-Out Request. We are not responsible for notices that are labeled or sent improperly or do not have complete information. We will process your request within 30 calendar days of the date we receive your request, but you may, in the meantime, receive previously scheduled emails, mail, or calls from us. Once you have opted out, you do not need to do so again.

Changing, Updating or Deleting Personal Information

You can update, change, or delete certain personal information (such as your email address, mailing address, and payment method) on Dora Max, Elorum, and Meledara Websites by clicking “My Account.

If the information you wish to update, change, or delete is not included in the “My Account” page, you can request an update, change, or deletion by emailing customercare@doramax.com.

International Transfer of Information

If you choose to provide us with personal information, we may transfer that information to our affiliates or to other third parties across borders, and from your country or jurisdiction to other countries or jurisdictions around the world. If you are visiting from the European Union or other regions with laws governing data collection and use that may differ from U.S. law, please note that you are transferring your personal information to the United States, which does not have the same data protection laws as the EU. By providing your personal information you consent to: (i) the use of your personal information for the purposes identified above in accordance with this Privacy Policy, and (ii) the transfer of your personal information to the United States as indicated above.

Changes to our Privacy Policy

Governing Law

Contact Us

For further information on our Privacy Policy, or questions on information that we may have collected from you, or to exercise your options set forth in this Privacy Policy, please contact Dora Max, Elorum, and Meledara using any of the following methods:

Mail:
Dora Max Limited, LLC

Customer Care

3410 La Sierra Ave #F303

Riverside, CA 92503

Email:
customercare@doramax.com

Telephone:

(833) 931-6300

Additional Notice to California Residents

Do Not Track Disclosures

Dora Max, Elorum, and Meledara does not support Do Not Track browser settings and does not currently participate in any “Do Not Track” frameworks that would allow us to respond to signals or other mechanisms from you regarding the collection of your personal information or cookie data.

Third Party Marketing

Under California law, if you are a resident of California, you are entitled once per year to request and obtain certain information regarding our disclosure, if any, of your personal information to third parties for their direct marketing purposes during the immediately prior calendar year. To make such a request, please use any of the contact methods listed in Section 16 above. You must include your full name, email address, and postal address in your message. In response to your request, we will provide you with a notice describing the cost-free means to opt out of our sharing your personal information with third parties, if the third party will use it for their direct marketing purposes.

California Consumer Privacy Act Disclosure

If you are a resident of California, the California Consumer Privacy Act (“CCPA”) (Civil Code § 1798.100) provides you with specific rights regarding your personal information. These include:

You can request information about our collection and use of your personal information over the past twelve (12) months concerning (i) the categories of personal information we collected about you, (ii) the business or commercial purpose for collecting your personal information, (iii) the categories of sources from which your personal information is collected, and (iv) categories of third parties with whom we share your personal information. You can request two separate lists disclosing (a) the categories of your personal information we sold and (b) the categories of your personal information we may share in connection with our business purpose.
You can request to receive a copy of your personal information in a structured, commonly used and machine-readable format.
You can request that we delete your personal information, subject to certain exceptions.

To exercise the rights described above, it may be necessary for us to verify your identity or authority to make the request and confirm the personal information relates to you. Only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information. We will not discriminate against you for exercising any of your privacy rights under CCPA or applicable law.

During the past twelve (12) months we collected the categories of personal information listed above from California residents.

We also disclosed this personal information to third parties for the purposes noted above during the past twelve (12) months.

Disclosure of Sale

We do not sell your personal information.

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